Venture
UX/UI Design
UX/UI Design
Venture, an innovative app, nudges charity volunteers to expand their knowledge while staying active. It offers unique and interactive topics as well as the choice to travel by walking or cycling. Users learn various facts along the way, combining education and exercise in one experience.
Venture, an innovative app, nudges charity volunteers to expand their knowledge while staying active. It offers unique and interactive topics as well as the choice to travel by walking or cycling. Users learn various facts along the way, combining education and exercise in one experience.
Role
UX/UI Designer
Tools
Figma, Google Forms
Team
Bushra Habibah
Duration
Nov 2022 - Apr 2023
Context
Context
The Well being Project was a body of research conducted with a goal to find insights across the population, and study how mental well being can be improved across the course of someone’s life.
This research found that there are 5 steps you can take to improve your mental well-being and health, therefore trying these out could help you feel more positive as well as more able to get the most out of life. They are; strengthening your connection with others, being healthy & active, learning something new, being more curious & present and giving more to others.
The Well being Project was a body of research conducted with a goal to find insights across the population, and study how mental well being can be improved across the course of someone’s life.
This research found that there are 5 steps you can take to improve your mental well-being and health, therefore trying these out could help you feel more positive as well as more able to get the most out of life. They are; strengthening your connection with others, being healthy & active, learning something new, being more curious & present and giving more to others.
The Problem
The Problem
Research shows charity volunteers prioritize physical health and learning. While education enhances well-being, volunteers struggle to find time for it. There's an opportunity to create a solution that combines learning, socializing, and physical activity for these volunteers.
Research shows charity volunteers prioritize physical health and learning. While education enhances well-being, volunteers struggle to find time for it. There's an opportunity to create a solution that combines learning, socializing, and physical activity for these volunteers.
The Goal
The Goal
Develop an app that "nudges" charity volunteers to engage more with their least-used "way of well-being" while simultaneously engaging in their most-used "way of well-being."
Develop an app that "nudges" charity volunteers to engage more with their least-used "way of well-being" while simultaneously engaging in their most-used "way of well-being."
My Design Process
My Design Process
Empathize
Define
Ideate
Prototype
Test
Deliver
Empathize
Empathize
Define
Define
Ideate
Ideate
Prototype
Prototype
Test
Test
Deliver
Deliver
User Research
User Research
I conducted both qualitative and quantitative research. I created questions focusing on the 5 Ways of Wellbeing to better understand which aspects charity volunteers engaged with least and most frequently. This approach allowed me to uncover frustrations or pain points that might have been missed through quantitative research alone.
I conducted both qualitative and quantitative research. I created questions focusing on the 5 Ways of Wellbeing to better understand which aspects charity volunteers engaged with least and most frequently. This approach allowed me to uncover frustrations or pain points that might have been missed through quantitative research alone.
”I pay attention to my feelings only when there’s a change in my life ”
”I pay attention to my feelings only when there’s a change in my life ”
“I like teaching myself new things”
“I like teaching myself new things”
I like being curious but if the information isn’t easy to find I don’t research
I like being curious but if the information isn’t easy to find I don’t research
“ I don’t take part in extra clubs ‘cause I’m not that social”
“ I don’t take part in extra clubs ‘cause I’m not that social”
”I like to teach myself new things rather than others telling me”
”I like to teach myself new things rather than others telling me”
”I can never find the time/motivation to do hobbies/hang with friends”
”I can never find the time/motivation to do hobbies/hang with friends”
”I want to give more, but I don’t know the intents of some strangers”
”I want to give more, but I don’t know the intents of some strangers”
”I want to be more social and connect more with others”
”I want to be more social and connect more with others”
”I can’t find the time to exercise”
”I can’t find the time to exercise”
”I always challenge myself when I can ”
”I always challenge myself when I can ”
Solution
Solution
Most charity volunteers find it easy to stay active and healthy but struggle to learn new things.
The app, Venture, gives you unique topics to choose from and a choice of traveling by walking or cycling. The app then creates a route that goes through checkpoints, at these checkpoints the user is taught various facts through interactive activities within the app.
Charity volunteers can benefit by learning new topics while also staying active all at the same time.
Most charity volunteers find it easy to stay active and healthy but struggle to learn new things.
The app, Venture, gives you unique topics to choose from and a choice of traveling by walking or cycling. The app then creates a route that goes through checkpoints, at these checkpoints the user is taught various facts through interactive activities within the app.
Charity volunteers can benefit by learning new topics while also staying active all at the same time.
User Testing
User Testing
75%
75%
Found making a journey the easiest to do
Found making a journey the easiest to do
Found making a journey the easiest to do
75%
75%
Found it difficult to understand each icon
Found it difficult to understand each icon
Found it difficult to understand each icon
What was liked the most?
Buttons & layout
Being able to learn on the go
Buttons & layout
Being able to learn on the go
What was liked the least?
Difficulty when switching screens
Important buttons looked the same as normal ones
Lots of new and unknown icons made it overwhelming
Difficulty when switching screens
Important buttons looked the same as normal ones
Lots of new and unknown icons made it overwhelming
Iterations & Design Decisions
Iterations & Design Decisions
Initial Screen Design
Initial Screen Design
Initial Screen Design
Initially I used a grid format for the buttons, but it appeared visually off.
Initially I used a grid format for the buttons, but it appeared visually off.
Updated Screen Design
Updated Screen Design
Updated Screen Design
After a tutorial, I realised I could use the same layout as the "Events" tab, which utilized rectangular cards.
After a tutorial, I realised I could use the same layout as the "Events" tab, which utilized rectangular cards.
Current Screen Design
Current Screen Design
Current Screen Design
For visual consistency, I replaced the button's pressed state with only the icon.
For visual consistency, I replaced the button's pressed state with only the icon.
Final Product
Final Product
The result is an innovative, engaging app that educates charity volunteers while promoting their fitness. Venture seamlessly combines learning and physical activity, allowing volunteers to expand their knowledge as they stay active.
The result is an innovative, engaging app that educates charity volunteers while promoting their fitness. Venture seamlessly combines learning and physical activity, allowing volunteers to expand their knowledge as they stay active.
Key Takeaways
Key Takeaways
Identifying user pain points is crucial to designing a useful app
Brand consistency is key throughout the entire app
Identifying user pain points is crucial to designing a useful app
Brand consistency is key throughout the entire app
Thanks for stopping by!
Let's connect 👋
Thanks for stopping by!
Let's connect 👋
Thanks for stopping by!
Let's connect 👋